Samsung Electronics and the Struggle for Leadership of the Electronics Industry
Author:   Anthony Michell
Publisher:   John Wiley & Sons
ISBN:  

9781283332668


Pages:   258
Publication Date:   02 September 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Samsung Electronics and the Struggle for Leadership of the Electronics Industry


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Overview

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

Full Product Details

Author:   Anthony Michell
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9781283332668


ISBN 10:   1283332663
Pages:   258
Publication Date:   02 September 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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