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Full Product Details

Author:   Michael Miller
Publisher:   Pearson Education (US)
Imprint:   Sams Publishing
Dimensions:   Width: 10.00cm , Height: 10.00cm , Length: 10.00cm
Weight:   0.100kg
ISBN:  

9780672333200

ISBN 10:   0672333201
Pages:   240
Publication Date:   22 July 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Introduction vi 1 A 10-Minute Guide to Web Analytics 1 2 Creating a Google Analytics Account 9 3 Adding Google Analytics to Your Website 15 4 Using the Google Analytics Dashboard 25 5 Customizing Data in the Dashboard 39 6 Tracking Visitors 51 7 Analyzing Traffic Sources 69 8 Analyzing Top Content 79 9 Tracking AdSense Performance 91 10 Viewing the Site Overlay Report 101 11 Tracking AdWords Traffic 105 12 Tracking Ecommerce 113 13 Measuring Site Search Usage 123 14 Setting Up Goals and Funnels 131 15 Using Event Tracking 139 16 Creating Custom Reports 145 17 Filtering Data 155 18 Customizing the Google Analytics Tracking Code 163 19 Creating User-Defined Visitor Types 167 20 Filtering Out Internal Traffic 171 21 Tracking Error Pages and Broken Links 179 22 Tracking File Downloads 183 23 Tracking Full Referring URLs 187 24 Identifying Poorly Performing Pages 191 25 Fixing Problem Pages with Website Optimizer 197 Index 205

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Author Information

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.

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