Overview

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.   10 minutes is all you need to learn how to… Define your Facebook-centric online business strategy Plan and create your “business-friendly” personal Facebook page Create a Facebook Page, also known as a “fan page,” for your business Build your Wall with customer-focused status updates Create more effective Info, Photos, and Discussions tabs Find and install Apps that can help your business Claim and edit your Facebook Places page, and get customers to “check in” Plan, target, write, and design low-cost Facebook Ads that work Promote your Facebook presence and track its impact Offer Facebook Deals that attract new customers Avoid common Facebook business mistakes

Full Product Details

Author:   Bud E. Smith
Publisher:   Pearson Education (US)
Imprint:   Sams Publishing
Dimensions:   Width: 14.10cm , Height: 1.30cm , Length: 21.00cm
Weight:   0.264kg
ISBN:  

9780672335556

ISBN 10:   0672335557
Pages:   240
Publication Date:   23 June 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction     1 About This Book     3 Who This Book Is For     4 What Do I Need to Use This Book?      5 Conventions Used in This Book     6 Screen Captures     6 1 Introducing Facebook for Business     9 Why Facebook Is So Popular     9 Why Your Business Should Be on Facebook     12 Comparing Personal and Business Facebook Pages     16 Your Personal Facebook Page     16 Examining a Facebook Fan Page for Business     19 Understanding How a Big Business Uses Facebook     22 Summary     23 2 Setting Up a Business-Friendly Profile Page     25 What Makes a Personal Page Business-Friendly?      25 Creating a Business-Only “Personal” Page     27 Signing Up for Facebook      28 Finding Friends     30 Editing Your Profile     31 Changing Privacy Settings     34 Sharing Your Status     39 Summary     42 3 Finding and Installing Apps     43 Choosing Apps for Business and Pleasure     43 Looking for Facebook Apps     45 Summary     52 4 Choosing Your Facebook Business Strategy     53 Leading with Facebook First     53 Examining Facebook Business Features     56 Your Fan Page     56 Your Places Page     58 Facebook Deals     59 Facebook Ads     61 Checking In to a Place     62 Pulling It All Together     66 Summary     69 5 Planning Your Fan Page     71 Anatomy of a Facebook Page     71 Planning Your Fan Page     73 Typical Website Tabs     74 Freeform Pages Using FBML     76 Photos and Video     77 Events, Reviews, and Discussion Boards     81 Summary     83 6 Creating Your Fan Page     85 Checking if Your Business Name Is in Use     85 Why Use a Vanity URL?      86 Just What Name Should You Use?      87 Checking Out Your Candidates     88 Making Your Choice     90 Signing Up for Your Page     91 7 Setting Up Your Business Fan Page     99 Creating Core Settings for Your Business Fan Page     99 Entering Basic Information     100 Adding a Profile Picture     102 Adding and Managing Apps     103 Changing Mobile Settings and Your URL     105 Summary     109 8 Expanding and Promoting Your Fan Page     111 Waiting to Send Out Invitations     111 Building Your Wall through Status Updates     113 Text Status Updates     113 Photos on Your Wall     115 Link Updates     116 Video Updates     117 Updating the Info Tab     118 Managing the Photos Tab     119 Start Discussions     122 Add Links, Notes, Videos, and Events     123 Summary     124 9 Claiming Your Places Page     125 Understanding How Places Fits In     125 Understanding How to Claim Your Place     128 Adding Your Place     130 Editing Your Place     133 Claiming Your Place     134 Combining Places and Pages     137 Summary     139 10 Creating Facebook Deals     141 Understanding the Advantages of Facebook Deals     141 Finding Out If You Can Offer Facebook Deals     145 Thinking Up Deals     146 Creating a Deal     150 Summary     153 11 Planning and Targeting Facebook Ads     155 Budgeting for Your Ad Campaign     155 Avoiding Wastage     158 Creating a Facebook-Friendly Call to Action     160 Designing an Ad     161 Targeting Your Ads     162 Understanding How Facebook Determines a User’s Location     164 Focusing on Major Types of Targeting     165 Minor Types of Targeting     167 Summary     168 12 Pricing and Creating Your Ad Campaign     169 Understanding What You Pay     169 Learning Key Advertising Terms     170 Creating an Ad     173 Summary     181 13 Promoting Your Facebook Presence     183 Understanding Why Promotion Is Important     183 Measuring Your Efforts     185 Promoting in the Real World     186 Promoting Online and on Facebook     189 Promoting All Your Facebook Pieces     192 Summary     193 14 Tracking the Performance of Your Facebook Presence     195 Understanding Why Tracking Is Important     195 Understanding Why Facebook Data Is So Accurate     196 Touring the Page Overview in Insights     198 Drilling Down on Insights about Users     203 Daily Active Users Breakdown     204 New Likes     205 Demographics     206 Activity–Page Views and Media Consumption     207 Drilling Down on Interactions     209 Page Posts     209 Page Activity     210 Summary     211 Index     213

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Author Information

Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he’s not working on technology-related projects.

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