Overview

Sams Teach Yourself eBay® in 10 Minutes   Michael Miller   Sams Teach Yourself eBay in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you learn everything you need to know to shop for, purchase, and sell items on eBay—safely and securely.   10 minutes is all you need to learn how to… Bid in eBay auctions Win auctions with last-minute snipes Buy fixed-price items Pay for your purchases Find items to sell List items for sale via online auction Sell items at a fixed price Use pictures in your eBay listings Pack and ship the items you sell Accept credit card payments via PayPal Deal with feedback Manage your eBay activity with My eBay Browse and search for items to buy Deal with non-paying buyers Create more effective item listings Use a Trading Assistant to sell your items Sell internationally Use eBay’s advanced selling tools Buy online safely and securely   Category:  Internet Covers:  eBay User Level:  Beginning  

Full Product Details

Author:   Michael Miller
Publisher:   Pearson Education (US)
Imprint:   Sams Publishing
Dimensions:   Width: 13.90cm , Height: 1.30cm , Length: 20.80cm
Weight:   0.270kg
ISBN:  

9780672335365

ISBN 10:   0672335360
Pages:   208
Publication Date:   17 March 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction Chapter 1 Getting to Know the eBay Marketplace What eBay Is—and What It Isn’t ..............................................3 How Big Is eBay? ....................................................................4 Who Sells on eBay? ................................................................4 Different Ways to Buy and Sell on eBay ....................................5 What’s What (and What’s Where) on eBay..................................6 Summary ................................................................................9 Chapter 2 How Online Auctions Work Understanding Online Auctions ..............................................11 Online Auctions, Step by Step ................................................12 Different Types of Auctions ....................................................13 The Costs of Using eBay ........................................................14 Summary ..............................................................................19 Chapter 3 Creating Your Own eBay Identity Signing Up for eBay................................................................21 Personalizing Your My World Page ..........................................24 Summary ..............................................................................28 Chapter 4 Managing Your eBay Activity with My eBay Understanding My eBay..........................................................29 Viewing the Summary Page ....................................................30 Viewing the Watch List Page ..................................................32 Viewing the Bids/Offers Page ................................................33 Viewing the Messages Page ..................................................35 Viewing the All Lists Page ......................................................36 Viewing the Won/Purchased Page ..........................................36 Viewing the Selling Page ........................................................37 Viewing the Saved Searches Page ..........................................39 Customizing My eBay ............................................................39 Summary ..............................................................................40 Chapter 5 Browsing and Searching for Merchandise Browsing or Searching—Which One Is for You?........................41 Browsing: The Easy (?) Way to Find Things ..............................42 Searching: The Powerful Way to Find Things ............................45 Want It Now? Then Ask for It! ................................................51 Summary ..............................................................................52 Chapter 6 Researching eBay Sales Why Research Is Important ....................................................53 Find Out What It’s Worth ........................................................53 Search eBay’s Completed Auctions ........................................54 Search Terapeak’s Marketplace Research Database ................56 Take eBay’s Pulse ..................................................................58 Discover the Most Popular Searches ......................................59 Use Third-Party Research Tools ..............................................59 Summary ..............................................................................60 Chapter 7 Bidding in Online Auctions Understanding the Bidding Process ........................................61 How to Read an Item Listing ..................................................65 Before You Bid ......................................................................68 Placing a Bid ........................................................................69 Bidding in a Reserve Price Auction..........................................70 What to Do After You’ve Bid....................................................71 You Won! Now What? ............................................................73 Summary ..............................................................................74 Chapter 8 Sniping to Win What Sniping Is—and How It Works ........................................75 Successful Sniping, Step-by-Step ............................................77 Using Automated Sniping Tools ..............................................78 Summary ..............................................................................80 Chapter 9 Buying Fixed-Price Items Using the Buy It Now Option ..................................................81 Shopping the Fixed-Price Listings ............................................83 Do Your Shopping at eBay Stores............................................84 Just Like Amazon: Half.com....................................................86 Summary ..............................................................................88 Chapter 10 Paying for Your Purchase Calculating the Final Price ......................................................89 Paying for Your Item ..............................................................90 Waiting for Your Doorbell to Ring... ........................................94 Summary ..............................................................................94 Chapter 11 Buying Safely Bad Things Can Happen... ....................................................95 Protecting Yourself After the Sale............................................96 Tips for Protecting Yourself on eBay ........................................99 Summary ............................................................................100 Chapter 12 How to Make a Million Dollars Selling on eBay Making Your First Million on eBay..........................................101 Selling on eBay: It’s Hard Work ............................................102 Summary ............................................................................102 Chapter 13 Where to Find Items to Sell Selling Your Own Personal Items ..........................................103 Finding Other Items to Sell ..................................................103 Expanding Your Sales ..........................................................107 Summary ............................................................................110 Chapter 14 What to Do Before You Sell Prepping Your Item for Sale ..................................................111 Choosing the Type of Listing ................................................112 Picking the Right Category....................................................115 Setting the Right Price ........................................................116 Summary ............................................................................118 Chapter 15 Selling Items via Online Auction Creating a Basic Auction Listing............................................119 Creating Customized Item Listings ........................................125 Setting a Higher Minimum with a Reserve Price Auction ........127 Summary ............................................................................128 Chapter 16 Selling Items at a Fixed Price Setting a Buy It Now Price ....................................................129 Creating a Fixed-Price Listing ................................................131 Summary ............................................................................136 Chapter 17 Creating More Effective Item Listings Write a Title That SELLS!......................................................137 Write the Right Description ..................................................140 Making the Grade ................................................................142 Summary ............................................................................148 Chapter 18 Using Pictures in Your Listings Why Pictures Matter ............................................................149 Tips for Taking Great Product Photos ....................................150 Editing the Image File ..........................................................153 Uploading Your Pictures to eBay............................................154 Summary ............................................................................158 Chapter 19 Accepting PayPal Payments Accepting Credit Cards—and More—with PayPal ....................159 Signing Up for PayPal ..........................................................160 Paying for PayPal..................................................................161 Choosing PayPal in Your New Auction Listing..........................162 Collecting PayPal Payments ..................................................163 Evaluating Other Methods of Payment ..................................164 Summary ............................................................................165 Chapter 20 Managing Your Item Listings Editing an Item Listing..........................................................167 Canceling a Listing ..............................................................168 Blocking Buyers ..................................................................169 Relisting an Item ................................................................170 Summary ............................................................................171 Chapter 21 Dealing with Non-Paying Buyers What to Do When a Buyer Doesn’t Pay ..................................173 Contacting an Unresponsive Bidder ......................................174 Filing an Unpaid Item Dispute ..............................................174 Asking eBay to Refund Your Fees ..........................................175 Giving Other Bidders a Second Chance ................................177 Summary ............................................................................178 Chapter 22 Packing and Shipping Your Items Choosing a Shipping Service ................................................179 How to Pack Your Items—Safely and Securely ......................188 Creating the Shipping Label..................................................193 Summary ............................................................................196 Chapter 23 Using Advanced Selling Tools Why Use eBay’s Advanced Selling Tools? ..............................197 Using Turbo Lister to Create Auction Listings ........................198 Using Selling Manager to Manage Your Auctions ....................199 Using Blackthorne to Create and Manage Your Auctions ........200 Using Third-Party Selling Tools ..............................................201 Summary ............................................................................202 Chapter 24 Selling Internationally The Pros and Cons of Selling Internationally ..........................203 Selling Outside the U.S. ......................................................205 Shipping Across Borders—and Oceans..................................206 eBay’s International Marketplaces ........................................208 Summary ............................................................................210 Chapter 25 Using a Trading Assistant to Sell Your Items Understanding eBay’s Trading Assistant Program....................211 Finding a Trading Assistant ..................................................212 What to Expect from a Consignment Sale..............................214 Summary ............................................................................215 Chapter 26 Dealing with Feedback Understanding Feedback ......................................................217 Reading Feedback Comments ..............................................218 Leaving Feedback ................................................................220 Summary ............................................................................222     9780672335365   TOC   2/8/2011  

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Author Information

Michael Miller has written more than 100 nonfiction books over the past two decades, with more than one million copies sold worldwide. He has written several best-selling books about eBay and online selling, including Absolute Beginner’s Guide to eBay, Easy eBay, Making a Living from Your eBay Business, Tricks of the eBay Masters, Tricks of the eBay Business Masters, eBay Auction Templates Starter Kit, Absolute Beginner’s Guide to Starting an eBay Business, and Selling Online 2.0: Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website. He also wrote Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself TweetDeck in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, and Sams Teach Yourself Google Analytics in 10 Minutes, as well as Que’s Absolute Beginners’ Guide to Computer Basics. In addition, he created the Starting a Successful eBay Business LiveLessons DVD.   Mr. Miller has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at tyebay@molehillgroup.com. You can follow him on Twitter as @molehillgroup.

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