Overview

Few would expect the terms ""salvation"" and ""sales"" to be used in the same sentence. At first blush, they sound like an improbable combination - but they are not. The purpose of this book is to explain ways, methods and procedures to better the material side of one's life - but only after one has been positioned for the next life. It is a nonfiction book linking Christian salvation with sales and marketing concepts, theories and strategies. This book takes the approach of positioning the reader to think first of sin, death, eternity and salvation in all that he or she does; then presents a thorough, informational and educational process dealing with business, sales and marketing concepts, theories, strategies, techniques and applications. Passages taken from the Bible; ""The Complete Ascetical Works of St. Alphonsus De Liguori - Preparation For Death;"" and ""The Imitation of Christ,"" written by Thomas à Kempis; are combined with the writer's own teachings, along with teachings, passages, quotes and comments from several of the world's best in business, sales and marketing.

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9798896903253

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Author Information

Charlie Traffas is an observing Catholic as well as a successful media and marketing executive with more than 50 years of experience. He has given more than 2,200 marketing seminars throughout the country. These seminars are filled with Traffas' original tips, angles, quotes, concepts, strategies and theories, as well as those from some of the world's most noted marketers, including the likes of Jack Trout, Al Ries, Don Beveridge, Herb Cohen, Ron Fishman, Zig Ziglar, and others. Laced throughout his teachings is a common theme: You only realize the rewards of this life when you first seek the rewards of the next. Traffas uses a unique style, combining Scripture and passages from many sources to show how this theme has been successful for him, and how it will be successful for you.

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