Overview

Millennium Consulting Group produced this book to illustrate situations where people working in the retail industry performed at their best and worst. We wanted to show that companies and retail associates that commit to superior personal service can and will excel, and we wanted to share a funny and interesting story about a guy we came across during our research - a -regular Joe- retail associate who changed his career, and by proxy his life, by adopting a simple-yet-powerful outlook on customer service. We found that a lot of retail associates ask, -How can I get out of this job?- Very few ask themselves, -What can I get out of this job?- The answer to the second question is: A lot (provided they are approaching their jobs the right way).

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