Overview

This book is written in a Cookbook-style format and provides you with immediately useable recipes that extend the functionality of Salesforce CRM and solves real-world problems encountered within the Salesforce CRM application. The recipes in this Cookbook contain proven, step-by-step instructions along with detailed screenshots. This Cookbook has been designed so that you can read it chapter by chapter, starting with recipes that provide enhancements to the user interface, and finishing with recipes that cover data and systems integration. You can also refer to the list of recipes and choose to access them in no particular order. Either method allows you to rapidly implement solutions in your organization that extend and enhance the functionality of Salesforce CRM for your users. This book is for Salesforce administrators and developers who want to quickly incorporate enhanced functionality and extend the power of Salesforce CRM. Whether you are a Salesforce novice or a more experienced administrator, this book provides practical, step-by-step instructions in the use of hidden features, advanced user interface techniques, and solutions for process automation, plus data and systems integration. Not only are standard Salesforce CRM features covered, such as workflow and approval processes, validation rules, and formula fields, but you will also be exposed to further technologies that include HTML, Javascript, CSS, Apex, and Visualforce.

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9781849684248

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Paul Goodey is an IT professional with more than 15 years' experience of developing technology solutions for companies of all sizes across a variety of industries. Having gained his first experience of Salesforce CRM in 2006, while working in a combined web developer / Salesforce System Administrator role, he quickly recognized the huge potential of the Salesforce application and has been a keen and active member of the salesforce.com administrator and developer communities ever since. Paul has enjoyed significant experience, since 2006, with Salesforce CRM having worked in various roles such as Administrator, Developer, Systems Manager, Business Analyst and Consultant to provide Salesforce CRM and Force.com platform solutions for both in-house and consultancy-based end-users. Based in the UK, near London, Paul's professional qualifications include Salesforce.com Certified Developer DEV-401. In his spare time he is a keen runner, having run several marathons and half-marathons since 2001. Online, Paul can be found on LinkedIn at http://www.linkedin.com/in/paulgoodey

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