Overview

There are over 130 documented sales techniques backed by peer-reviewed research. Your competition knows maybe twelve. This book contains all of them - organized into nine academic disciplines, each with step-by-step protocols you can use before your next meeting. No motivational speeches. No personal anecdotes. No guru wisdom. Just the architecture of why people say yes. Inside Sales University: - Why a 2,300-year-old Stoic exercise is the most effective rejection-proofing tool ever documented - The neuroscience of the first seven seconds - and the three-sentence protocol that rewires them - What hostage negotiators know about silence that most salespeople get backward - The behavioral economics trick behind every restaurant menu you have ever read - A 147-word email that generated $340,000 in commissions - dissected using nine disciplines - The peer-reviewed study that proved a $200 tailoring adjustment changes how clients judge your competence - Why the most persuasive word in a proposal is one most salespeople never use Each chapter includes a Shadow section: an honest look at where persuasion ends and manipulation begins. 9 houses. 60+ authors. 2,400 years of research. 150+ techniques with a source and a date. The only education your competition hopes you never read.

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