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As a sales manager, I can confidently say that your book is a valuable resource. It's the kind of 'playbook' that I would frequently consult for guidance and to keep my objectives in focus. I found it difficult to provide any substantial feedback because you've managed to address every single aspect I could think of. It was a pleasant surprise to see that every note I made about potential additions or discussions was already covered in subsequent pages. Your book is more than just a guide. It's a blueprint for creating exceptional sales leaders. I thoroughly enjoyed reading it and I'm grateful that you shared it with me. I hope you don't mind if I keep it as a reference for future use. Your work has left a lasting impression on me, and I'm sure it will do the same for many others. Federico Lamas, Executive VP & General Manager, Virginia Tractor, LLC The thoroughness of it-WOW! You cover so many bases that I can't imagine a single thing that's missing. If a sales manager were to read this book and apply its principles, what a superstar manager he/she would be! I can only imagine how incredible it would be to have a sales manager who even understood half of the points that you teach here. It's the bible for equipment sales managers. I think you've nailed it and included everything to ensure a sales manager's success - there's nothing I would add conceptually. I like the concept of a company phone to retain that phone number; I wish I had done that in my dealership. Gary Wilson, Dealer Principal

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"George Keen is a leading consultant and authority in dealership excellence within the construction, golf car, generators, transport refrigeration, materials handling, and agricultural equipment sectors. His book, ""Sales Management in an Equipment Dealership,"" reflects a career dedicated to elevating operational standards, strategic development, and training. George's expertise spans optimizing sales, account management, and enhancing the operational effectiveness of service, parts, and rental departments. Renowned for his seminar delivery and development of performance management systems, George has significantly influenced industry best practices.Diverse experiences, including retail hardware management and a decade in software development for the lift truck industry, back his journey in consultancy. George has been instrumental in integrating technology with business operations, making significant contributions to digital transformation from the 1960s onward.Notably, George's approach to training, particularly through internet-based programs, has reshaped educational methodologies, fostering operational efficiency and employee performance globally. His hands-on experience in dealership operations and a deep understanding of customer service provide a solid foundation for his consulting work.Wise Wolf Consulting, LLC's foundation underlines George's response to industry needs, offering operational excellence and sustainable growth strategies, especially in challenging times. His legacy, underscored by innovation and a commitment to excellence, continues to drive the equipment industry forward.Esteemed colleagues and clients attest to George's impactful mentorship, innovative solutions, and ethical standards, which have shaped successful careers and ensured client success, cementing his reputation as a trusted advisor and industry leader."

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