Overview
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
Full Product Details
Author: Byron Matthews ,
Tamara Schenk ,
Emily Durante
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200593620
Publication Date: 28 August 2018
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Author Information
Byron Matthews is the Chief Executive Officer of Miller Heiman Group. Over the past twenty-three years, he has consulted for and led sales organizations for several Fortune 500 companies. His prior experiences include eleven years at Accenture and over five years at Mercer as Global Sales Leader and Global Head of the Sales Performance Practice. Tamara Schenk is research director at CSO Insights, the research division of Miller Heiman Group. Tamara is a well-established and highly recognized voice, a sought-after speaker in the enablement world, member of the Sales Enablement Society, and a regular contributor to Top Sales World as a featured writer. Emily Durante has been acting since the age of seven, performing in a number of stage plays professionally, in the community, and at the college level. Other performance credits include commercial and industrial voice work, educational live theater, and singing telegrams. She has been narrating audiobooks for over ten years. Her titles include the Midnight Twins trilogy by Jacquelyn Mitchard, Casting Off by Nicole R. Dickson, Impossible and Locked Inside both by Nancy Werlin, and Smooth Talking Stranger by Lisa Kleypas. She has also directed audiobooks, including the Earphones Award-winning performance of Heaven's Keep narrated by Buck Schirner. Emily resides in the Philadelphia area with her husband and two children.
