Overview
With a focus on integrating marketing and selling, this textbook provides a long-term orientation to sales and distribution management. The book covers key components of the subject with a practical perspective into the scope of sales management, theories and process of selling, sales quotas and territories, retail environment, channel decisions and management, salesforce management and supply chain management. Organising 21 chapters in two sections, the book is written with the aim to provide its readers with a concise yet thorough insight of various aspects of sales and distribution management. Beginning with the introduction and leading to the latest trends in distribution management, the book covers the whole gamut of the subject. The book will be of immense value to the undergraduate and postgraduate students of management and commerce. KEY FEATURES: Comprehensive yet concise: Presents a comprehensive, easy-to-read text written in an engaging style. Practical Approach: Offers a practical approach with the help of numerous examples. Industry preparedness: Provides sufficient food for thought to students to transform them into result-oriented marketers. Emerging issues: Latest issues like managing sales during crisis and digital supply networks covered as separate chapters. Case studies: A brief case study after each chapter, focusing on specific issues dealt within the chapter. Case-based analytical and chapter-end Questions: Designed to help students ponder upon various aspects and analysing their understanding of the subject.
Full Product Details
Author: Rupa Rathee ,
Pallavi Rajain
Publisher: PHI Learning
Imprint: PHI Learning
Weight: 0.272kg
ISBN: 9789391818739
ISBN 10: 9391818730
Pages: 228
Publication Date: 30 September 2023
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
Rupa Rathee, PhD, is Associate Professor in the Department of Management Studies, DCRUST, Murthal, Haryana (India). She has more than twenty years of teaching experience to her credit. Her teaching and research areas include Marketing and HRM. She has over 50 publications to her credit in reputed national and international journals and has contributed more than 10 book chapters. She has attended more than 30 FDPs at various prestigious institutes like IIM-Bangalore, IIM-Calcutta, IIM-Kozhikode, MDI-Gurgaon, IITM-Gwalior, etc. Dr. Rupa Rathee has presented papers in over 50 national and international conferences. She has completed seven consultancy projects and one UGC sponsored major research project. Pallavi Rajain, PhD, is Assistant Professor in the Department of Management, Maharaja Surajmal Institute, Janakpuri, New Delhi (India). She obtained her Doctorate degree from DCRUST, Murthal (India) in 2021. She has qualified UGC-NET and worked as Project Fellow on a UGC sponsored major research project on 'Women Entrepreneurship'. Dr. Pallavi Rajain has presented papers in over 40 national and international conferences and has contributed seven book chapters, besides having 40 publications in national and international journals.
