Overview

Created to accompany an international travelling exhibition, ""Another Book about Promotion and Sales Material"" explores the work of one of the world's most famous graphic designers - Stefan Sagmeister. Divided into four sections, and including case studies from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corporations, his friends, his own work, and cultural events and products. Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levis, to the wedding invitation for close friends, this books includes exclusive images from the studio archive and Sagmeister's commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting edge work of a graphic design master.

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9781419701399

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Stefan Sagmeister is one of the most influential graphic designers working today. Since 1993, Sagmeister Inc. has focused on all things printed. He lives in New York. Chantal Prod'Hom is the director of mudac (Museum of Design and Contemporary Applied Arts) in Lausanne, Switzerland. Martin Woodtli is an award-winning graphic designer. He lives in Zurich, Switzerland.

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