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Full Product Details

Author:   SAGE Publications
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 0.90cm , Length: 22.80cm
Weight:   0.280kg
ISBN:  

9781412995146

ISBN 10:   1412995140
Pages:   232
Publication Date:   17 May 2011
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface Part I: Business Ethics Business Ethics Theories of Ethics Stakeholder Theory Ethical Decision Making Competition Strategy and Ethics Corporate Social Responsibility and Corporate Social Performance Strategic Corporate Social Responsibility Part II: Ethics and the Marketing Mix Ethics of Marketing Consumer Rights Product Liability Ethical Issues in Pricing Price-Fixing Predatory Pricing and Trading Transfer Pricing Part III: Ethics and the Promotional Mix Advertising Ethics Deceptive Advertising Public Relations Public Relations Ethics Reputation Management Part IV: Special Topics in Marketing Ethics Intellectual Property Electronic Commerce Marketing to Children Minorities Cross-Cultural Consumer Marketing Multinational Marketing Green Marketing Greenwashing Cause-Related Marketing Appendix: AMA Code of Ethics

Reviews

The proposed text has many different sections that can only enhance classroom discussions!I think the TOC is strong and will make for a thorough text. -- Michael J. Messina A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class. -- Bruce A. Huhmann

The proposed text has many different sections that can only enhance classroom discussions...I think the TOC is strong and will make for a thorough text. -- Michael J. Messina A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class. -- Bruce A. Huhmann

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