Sage Brief Guide to Marketing Ethics
Author:   Sage Publications
Publisher:   Sage Publications (CA)
ISBN:  

9781322306667


Pages:   233
Publication Date:   01 January 2011
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Sage Brief Guide to Marketing Ethics


Overview

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Full Product Details

Author:   Sage Publications
Publisher:   Sage Publications (CA)
Imprint:   Sage Publications (CA)
ISBN:  

9781322306667


ISBN 10:   1322306664
Pages:   233
Publication Date:   01 January 2011
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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