Overview

This is a cookbook of easy-to-follow recipes about ACT! 2011 dashboard and report practices. If you are an ACT! end user who wants to learn about the existing reports and dashboards available in ACT! 2009, 2010, and 2011, then this book is for you. If you are an ACT! administrator who wants to make changes to ACT!'s dashboard and reporting features or a sales manager who needs to measure the effectiveness of his sales force, you will also find this book helpful. New CRM users will learn how to measure the success of their database. Prior knowledge of ACT! is not essential; however, you'll find it helpful to have good working knowledge of how to add data to ACT!, or to work with an ACT! database that has already been populated with data.

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9781849681926

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Karen Fredricks began her life rather non-technically growing up in Kenya. She likes to say that she developed her sense of humor while dodging bombs in Beirut where she attended high school. She graduated from the University of Florida and holds degrees in English, Theatre and Accounting. She settled in Boca Raton where she includes tennis, trips to the gym and cheering for the Gators in her busy schedule. A true CRM expert, Karen is the author of over ten For Dummies books, including titles on ACT!, SugarCRM, Outlook, Business Contact Manager, Office Live and Marketing with Microsoft Office 2007. This is her sixth book devoted to ACT!. Karen's firm, Tech Benders, customizes popular contact management and CRM software to help businesses grow by being more productive, efficient, and profitable. Karen believes in working smarter in order to have the time to enjoy life and tries to install that philosophy in her clients. Roy has spent his entire career working on computers. He likes to say he barely missed the vacuum tube computers. He's repaired them, written numerous training manuals about them and spent many years troubleshooting them. He began working for Symantec when they combined all their technical support in a new site in Eugene, Oregon. When they acquired the ACT! program, he was one of the first ACT! support agents. He was already familiar with the ACT! program having used the DOS version at another company.He spent the next 10 years supporting the ACT! program for Symantec, then InterACT Commerce Corporation and finally for Sage Software. By the time he left, he was the lead support agent for ACT ”escalations”. Escalations are the problems that the regular support agents are unable to solve; his job was to solve the “unsolvable.” He also trained new support staff on database field modifications, reports, and synchronization. His expertise in the area of synchronization lead to the Knowledge Base document that he wrote for setting up synchronization, making it possible to synchronize ACT! 3 through 6 reliably. After 10-years in ACT! technical support, he wanted to become an ACT Consultant so he left Sage and joined Karen Fredricks as part of Tech Benders to allows him to do what he loved to do: work with ACT! users! Roy has worked with the ACT reports since ACT! for Windows 2.0 and is known around Sage as the ACT report writer guru. He wrote the 12 new reports that first appeared in ACT 2010/12. In the early part of his career, Roy spent several years working as a technical writer and authored many training and reference manuals. While working in technical supports for Symantec and later Sage, he contributed one or more articles monthly to the Easy ACT! newsletter. This body of work took place over a 7-year period and represented over 100 articles. Most recently he was the Technical Editor for the Dummies books on ACT! Versions 7-11.

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