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Reviews

""Throughout, [Renshaw-Breen] gives an interesting, funny, and frank account of assisted living communities from the unique point of view of a marketer.... ""Renshaw-Breen is an engaging, persuasive writer. Even when slipping in statistics and facts about unglamorous subjects like aging and sales marketing ...she sells us the whole package. ""A heartfelt, humorous portrayal of those who live and work in elder care homes."" -Kirkus Reviews

Author Information

At a relatively young age, Liz Renshaw-Breen fell into the world of senior citizens when she became the marketing director for an assisted living community in Southern California. She continued working in the industry for the next eight years at various levels of management. Through her work, she gleaned a behind-the-scenes look at the elder care industry and was privileged to learn from the many older adults she met. They taught her about dementia, family dynamics, the pleasures and heartbreaks of aging, and how to die with dignity, grace, and even joy. Liz has spent twenty years working in elder care, first in retirement communities and subsequently in home health, hospice, hospitals and primary care. She has a degree in Latin American Literature from UCLA. She lives with her husband, Marcos, in Northern California.

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