Ryanair: How a Small Irish Airline Conquered Europe
Author:   Siobhan Creaton
Publisher:   Quarto Publishing PLC
Edition:   Updated, Revised ed.
ISBN:  

9781854109927


Pages:   263
Publication Date:   29 May 2004
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $47.49 Quantity:  
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Ryanair: How a Small Irish Airline Conquered Europe


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Overview

"This book tells the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to the cavalier stunts and practices that have led ""The Guardian"" to dub it ""Eire O'Flot"". Siobhan Creaton has spoken to Ryanair employees past and present, as well as its top management and those at its major rivals like British Airways and easyJet, to produce an authoritative and objective account of one of the most colourful companies in Europe."

Full Product Details

Author:   Siobhan Creaton
Publisher:   Quarto Publishing PLC
Imprint:   Aurum Press
Edition:   Updated, Revised ed.
ISBN:  

9781854109927


ISBN 10:   1854109928
Pages:   263
Publication Date:   29 May 2004
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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