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OverviewPlease note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Russian Standard (Russian:, Russkiy Standart) Vodka is a brand of vodka, which has a 60 percent market share in the Russian premium vodka market and sales of over 2.1 million cases. It is exported to over 70 countries. The brand was introduced in 1998 by Russian Standard, a company founded in 1992 by the businessman Rustam Tariko. The new product quickly established itself in the Russian premium vodka market as the first luxury brand with a Russian-as opposed to Soviet-identity. Two years after launch Russian Standard Original surpassed all imported premium vodkas on the Russian market. A broad international expansion was then launched. The Russian Standard Platinum was introduced in 2001, and the luxury brand Imperia in 2004. In 2005, global sales passed the 1,000,000 case mark. Full Product DetailsAuthor: Lambert M. Surhone , Mariam T. Tennoe , Susan F. HenssonowPublisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Imprint: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.131kg ISBN: 9783639920376ISBN 10: 3639920376 Pages: 80 Publication Date: 02 September 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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