Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! Russian Standard (Russian:, Russkiy Standart) Vodka is a brand of vodka, which has a 60 percent market share in the Russian premium vodka market and sales of over 2.1 million cases. It is exported to over 70 countries. The brand was introduced in 1998 by Russian Standard, a company founded in 1992 by the businessman Rustam Tariko. The new product quickly established itself in the Russian premium vodka market as the first luxury brand with a Russian-as opposed to Soviet-identity. Two years after launch Russian Standard Original surpassed all imported premium vodkas on the Russian market. A broad international expansion was then launched. The Russian Standard Platinum was introduced in 2001, and the luxury brand Imperia in 2004. In 2005, global sales passed the 1,000,000 case mark.

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