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OverviewThe decline in agricultural and other forms of rural employment in developed countries has lead to a recognised need for integrated development that provides a realistic means of diversification into tourism and recreation for rural businesses. This book provides information concerning small and micro-enterprises and how they can create and adapt products and markets. It is appropriate for advanced students as well as rural business practitioners in the leisure and tourism fields. Full Product DetailsAuthor: Lesley Roberts (Leisure and Tourism Management Department, Scottish Agricultural College, UK) , D Hall (Scottish Agricultural College, Auchincruive, UK)Publisher: CABI Publishing Imprint: CABI Publishing Dimensions: Width: 17.20cm , Height: 1.90cm , Length: 24.40cm Weight: 0.590kg ISBN: 9780851995403ISBN 10: 0851995403 Pages: 272 Publication Date: 22 August 2001 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsSocial trends - their influences on demand for leisure, recreation and tourism in the countryside; environmental issues; policy issues; economic trends; community dynamism; targeting products; targeting markets; bringing products to markets; new products/markets.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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