Overview
Running a Creative Company in the Digital Age guides you through the joys and pitfalls of setting up and running your own creative company in the modern media climate. It covers all the details of company set up, structure, management and content production for digital, TV, festivals, charities/NGOs, education, brands and businesses, while being innovative with new business models and platforms. Other areas featured include Publicity and Advertising, Pitching for Business, protecting your ideas, working with talent, growth strategies and merging or selling your company.
Full Product Details
Author: Lucy Baxter
Publisher: Oldcastle Books Ltd
Imprint: Creative Essentials
Weight: 0.186kg
ISBN: 9781843449263
ISBN 10: 1843449269
Pages: 320
Publication Date: 23 February 2017
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It's essential reading for any writers and filmmakers who want to work for themselves or set up their own company -- Michelle Goode * Sofluid * This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it -- Nicola Lees * WFTV * Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country -- Rajesh Thind * founder of Pindu Productions * Extensively researched... All that you need to know is addressed here. Put this book with your dictionary -- Elinor Perry Smith * Lock and Load * an essential purchase...the book is a fascinating read which will place business matters into an understandable context -- Leo White * Kamera *
Author Information
Lucy is an experienced managing director in the creative sector and has worked as executive and series producer, producer/director and production manager on shorts, features, drama series and documentaries for the BBC, ITV, Channel 4, Sky and Al Jazeera. She has also produced branded content, digital education projects and run several industry events. Her work has won BAFTA and RTS awards, been runner up for the Japan Prize and nominated for the Learning Onscreen awards. Lucy founded and ran production company Mandrake Films and has now founded a non-profit media organisation, Mental Abuse Matters. She teaches film and documentary production at University of the Creative Arts Farnham and various other universities and film schools.
