Overview
This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances. The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.
Full Product Details
Author: Fred Koenig
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.60cm
, Height: 1.20cm
, Length: 23.40cm
Weight: 0.451kg
ISBN: 9780865691179
ISBN 10: 0865691177
Pages: 192
Publication Date: 30 September 1985
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
General/trade
,
Professional and scholarly
,
Undergraduate
,
General
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively. -Robert Levy, Senior Editor, Dun's Business Month A foremost authority on commercial rumors, YKoenig not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively. -Robert Levy, Senior Editor, Dun's Business Month ?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month
A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively. -Robert Levy, Senior Editor, Dun's Business Month A foremost authority on commercial rumors, �Koenig� not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively. -Robert Levy, Senior Editor, Dun's Business Month ?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month
?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month
"?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month ""A foremost authority on commercial rumors, �Koenig� not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.""-Robert Levy, Senior Editor, Dun's Business Month ""A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.""-Robert Levy, Senior Editor, Dun's Business Month"
