Overview

Written from a range of disciplinary perspectives including local Vietnamese scientists and practitioners, the book offers valuable insights into the challenges, opportunities, and local realities of the tourism and hospitality industries. Through its six sections covering various topics such as destination development and marketing, sustainable practices, customer experience and satisfaction, community engagement and development, workforce development and education, and technology and innovation, the book provides a deep dive into the dynamics of Vietnam’s tourism and hospitality landscape. It explores emerging trends, transformative experiences, and policy recommendations for sustainable growth. This book bridges a significant gap in the literature on Vietnamese tourism and hospitality, offering insights relevant to anyone interested in the future of these industries in emerging destinations beyond this region. This volume will be an invaluable resource for practitioners, policymakers, scholars, researchers and students of tourism and hospitality.

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9781032734132

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Author Information

Tuyen Dai Quang is a lecturer at the Faculty of Tourism, Nguyen Tat Thanh University, Vietnam. His primary research interests include heritage conservation and tourism development, sustainable tourism, and community-based tourism. He is a co-founder of the Vietnam Tourism Research Network, the largest and most dynamic network in the field of tourism in Vietnam. Tan Vo-Thanh is Full Professor at Excelia Business School, France. His current research mainly focuses on digitalization process, smart technology adoption, sustainable tourism, customer experience, consumer behavior, customer engagement, employee engagement, and organizational behavior. Tan is an advisory board member of the Vietnam Tourism Research Network and serves on the editorial boards of and as a reviewer for several international journals.

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