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9781138214668

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This is an 'encyclopedia' in hospitality sales and marketing: comprehensive and systematic, at the same time cutting edge and in-depth. Every hospitality student and young scholar should own a copy of this book. Prof. Chaozhi ZHANG, Sun Yat-sen University, China An enjoyable and inspiring collection of well written pieces containing a wide coverage of theoretical, methodological and practical examples in the area of hospitality marketing. The handbook is a thorough and critical review of the many aspects and the many issues at stake in the field. The different contributions illustrate well how theories and concepts can be applied in the hospitality industry, and provide good recommendations for the industry for a successful design and implementation of marketing strategies and actions. Its comprehensive and multidisciplinary approach make it an essential reference for scholars and practitioners looking for a deeper understanding of the contemporary key applications and the future trends that shape the industry. Rodolfo Baggio, Professor, Master in Economics and Tourism, Bocconi University, Italy This comprehensive book contains chapters from leading researchers that make a unique contribution to the field. Contributors draw on a wide range of disciplinary perspectives and paradigms to explain hospitality concepts. This handbook serves as an invaluable resource for understanding the theoretical and practical aspects of hospitality marketing and is useful to undergraduate and postgraduate students conducting research in the field as well as practitioners. Robin Nunkoo, Associate Professor, University of Mauritius.

This is an 'encyclopedia' in hospitality sales and marketing: comprehensive and systematic, at the same time cutting edge and in-depth. Every hospitality student and young scholar should own a copy of this book. Prof. Chaozhi ZHANG, Sun Yat-sen University, China An enjoyable and inspiring collection of well written pieces containing a wide coverage of theoretical, methodological and practical examples in the area of hospitality marketing. The handbook is a thorough and critical review of the many aspects and the many issues at stake in the field. The different contributions illustrate well how theories and concepts can be applied in the hospitality industry, and provide good recommendations for the industry for a successful design and implementation of marketing strategies and actions. Its comprehensive and multidisciplinary approach make it an essential reference for scholars and practitioners looking for a deeper understanding of the contemporary key applications and the future trends that shape the industry. Rodolfo Baggio, Professor, Master in Economics and Tourism, Bocconi University, Italy This comprehensive book contains chapters from leading researchers that make a unique contribution to the field.ã Contributors draw on a wide range of disciplinary perspectives and paradigms to explain hospitality concepts.ã This handbook serves as an invaluable resource for understanding the theoretical and practical aspects of hospitality marketing and is useful to undergraduate and postgraduate students conducting research in the field as well as practitioners. Robin Nunkoo, Associate Professor, University of Mauritius.

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Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management and Journal of Hospitality & Tourism Research. He has also developed and designed the ""Hotel Business Management Training Simulation"" (www.hotelsimulation.com), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.

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