Overview

Why does the corporate world consider innovation a disruption? How can companies adapt to the massive changes happening in technology and culture? What if the solutions to the problems they face can already be found in the nonprofit and entrepreneurial communities? In the face of emerging technology like AI and postpandemic cultural shifts, companies find themselves amid an existential crisis, focused on the risks instead of the rewards. But what if the answer to these so-called disruptions is Rotation? Like the ancient wisdom that brought forth the wheel, innovative Rotation lends itself to a more frictionless path to human and economic prosperity. In ROTATE: How Five Women Are Rewriting the Story of Business, author Gráinne McNamara takes readers on a journey to discover a philosophy of transformation that is both timeless and infinite. McNamara combines insights from thirty years in corporate finance and technology infrastructure, organic innovation from nonprofit and minority communities, and groundbreaking entrepreneurial ingenuity. McNamara uncovers the skills that can unleash human genius more holistically and inclusively than the current models. You’re invited to experience this New Renaissance through the stories of five intrepid women who embody the skills of Rotation: Narrative—Dr. Cheryl Wood Strategy—Katie Nowak Human-Centered Design—Swin Huang Engineering—Zino Haro Building Ecosystems—Torin Darling Brazzle ROTATE is an exploration of a generative philosophy that combines individual, communal, and corporate transformation. In the New Renaissance of the modern world, art, science, and the human spirit join together as a prismatic light illuminating the way into the future. Through the power of Rotation, McNamara proposes a bold way for individuals and companies to become generative in both thought and action. It’s time to write the history of the future.

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9781642259421

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Reviews

"""Rotate introduces a profound shift in our approach to entrepreneurship. McNamara offers a refreshing perspective that challenges the conventional 'disruption' mindset and embraces authentic innovation. The stories of these remarkable women entrepreneurs are not just about success; they're about a deeper connection to one's purpose and a more mindful way of doing business. This philosophy is a breath of fresh air in the entrepreneurial world, and the book is a must-read for those seeking a more spiritually grounded path to success and innovation."" Ana L. Oliveira President and CEO, New York Women's Foundation ""This book tells and celebrates the stories of 5 courageous women who illustrate the shifting business and cultural landscape. As the dehumanizing effects of the Industrial Revolution become increasingly clear in hindsight, a new era is poised to dawn, and these women represent this era in its incipience. This new era is one of multi-dimensional problem solving, collective consciousness, and human-centric capitalism, and these women are among its vanguard. They are making more than money, they are making a difference by attacking problems and finding sustainable (and profitable) solutions. In Rotate, Gr�inne McNamara shows us a hopeful and inspiring picture of a world we can't get to fast enough!"" Jeff Lerner 5x INC5000 Founder; Bestselling Author; Podcaster"

Author Information

Hailing from Ireland, GRÁINNE MCNAMARA now resides in Brooklyn where she works at the intersection of finance, tech and organizational transformation. An adjunct professor and sought-after speaker, she is heavily invested in nonprofits, women entrepreneurs, the arts, her doctoral studies and serving as a dedicated mother while constantly expanding her personal horizons.

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