Roam

Author:   Bruno Giussani
Publisher:   Cornerstone
ISBN:  

9780712681537


Pages:   336
Publication Date:   04 October 2001
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $92.40 Quantity:  
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Roam


Overview

During the last two years, we've been invaded by a new family of acronyms and a flurry of terms related to wireless technology. These include UMTS, GPRIS, WAP, SMS, 3G as well as Bluetooth, iMode, DoCoMo and Blackberry. Heavily hyped by the industry, the phenomenon has happened fast. After the 3G auctions where telecom operators committed billions of euros to buy the rights to airwave space from governments, it has happened even faster. Roam cuts through the hype to set out the challenges and opportunities ahead. Contents-Part One - The Four Births of the Wireless Internet- UMTS; WAP; iMode; SMS.Part Two -Contents and Services- the seven drivers of m-content; mobile portals; voice portals; broadband content; business-to-business; advertising; wireless goods (the wired car; house wireless networks).Part Three - Technology- Bluetooth; Devices; Security; 4G.Part Four - New Issues for Users- Privacy; Safety.Part Five- The Unwired World- most of the world's population has never made a phone call. Can new technology bridge the divide?Part Six - Wireless Lifestyle- how mobiles have affected our daily life and how wireless technology will do so

Full Product Details

Author:   Bruno Giussani
Publisher:   Cornerstone
Imprint:   Random House Business Books
Dimensions:   Width: 15.60cm , Height: 3.00cm , Length: 23.40cm
Weight:   0.571kg
ISBN:  

9780712681537


ISBN 10:   0712681531
Pages:   336
Publication Date:   04 October 2001
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Author Information

Bruno Giussani is the European Editor of the Industry Standard magazine and the Industry Standard Europe. He has been a political and business editor for magazines and newspapers in Europe; an internet columnist for the New York times; a director of internet strategy at the World Economic Forum (the Davos Forum).

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Latest Reading Guide

April RG 26_2

 

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