Overview

Full Product Details

Author:   Kathleen G. V. Melville (Tulane University School of Medicine, Louisiana)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
ISBN:  

9781009449038

ISBN 10:   1009449036
Pages:   341
Publication Date:   30 June 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available, will be POD  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon it's release. This is a print on demand item which is still yet to be released.

Table of Contents

1. Why you need to care about emergency risk communication; 2. Pre-crisis planning is necessary for public information and emergency communications: leveraging what you've got; 3. Identifying who needs to know what and when: it's not a surprise what your audiences need to know; 4. Addressing the information needs of public and medical community during a public health emergency; 5. How to get the message out: understanding all of your communication channels and when to use them; 6. Initial messages during a health emergency: addressing uncertainty and creating trust with the public; 7. Maintenance messages during a health emergency: how to protect the public's health and debunking misinformation; 8. Communicating during long public health emergencies: creating health communication campaigns; 9. Pivoting from crisis management to recovery: communicating the end of a health emergency; 10. Evaluating emergency risk communication and engaging in public education for the next emergency; 11. Effective communication during a health emergency: the role of spokesperson and working with the media; 12. Crisis leadership: staying steady on unsteady ground. Index.

Reviews

'Dr. Melville offers a timely and very thought-provoking book. Reflecting on the COVID-19 pandemic, it is easy to acknowledge the important role of crisis and emergency risk communication. The book is well written, and the case studies portray easily relatable examples for most professionals responsible for communications or who are positioned on the periphery of the communications functions. The skills to be gained in these pages will strengthen our collective ability to respond efficiently, effectively, and cohesively to health security challenges during the next pandemic or during the next disaster in your area of responsibility.' Stephen Murphy, Ph.D., MPH, MBA, Program Director - MS in Health Security, and Director of the Region 6 Center for Health Security and Response Readiness at Tulane University C. S. Weatherhead School of Public Health and Tropical Medicine

Author Information

Kathleen G. V. Melville, Ph.D, is an expert in emergency risk communications with 17 years' experience working in state, local, and federal public health agencies. During the COVID-19 pandemic she worked in the Centers for Disease Control and Prevention's Joint Information Center and continues to work for the agency as a health communications specialist. She also teaches disaster communication at Tulane University.

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