Overview

As Asian economies have become a driving force in the world economy, much attention has focused on Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face in fulfilling the promise of an Asian century. As their home markets become increasingly open, these firms have developed rapidly based on a myriad of inward internationalization activities and risen quickly in the international market. However, the trajectory of their future is uncertain. Among the many problems challenging the rising Asian multinationals, several pressing issues warrant greater attention: How can they continue to innovate and move up the value chain? How will they overcome late-mover disadvantages and become viable players in the world market? How will they emerge from their home institutional environments and become global leaders?

Full Product Details

9781322402864

Table of Contents

Reviews

Author Information

T.S. Chan began his higher education career in 1975. He has considerable experience as a researcher and senior administrator. In addition to his current position at Lingnan University, Hong Kong, he has held various teaching appointments at The Chinese University of Hong Kong, Indiana University at Bloomington, USA, and Saint Mary's University, Canada. Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on business and marketing strategies in China.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available