Overview

For decades, Bajaj Auto has been synonymous with innovation, resilience, and the spirit of mobility. From its humble beginnings as an importer of two-wheelers to becoming a global leader in the motorcycle and scooter industry, Bajaj Auto has shaped the lives of millions and revolutionized personal transportation. Riding the Legacy delves into the remarkable journey of this iconic company, chronicling its pivotal role in India's industrial growth and its evolution into a powerhouse on the international stage. This definitive history explores every facet of Bajaj Auto's legacy: from the launch of timeless models like the Chetak and Pulsar to its pioneering strides in electric mobility and connected vehicle technologies. Through vivid storytelling and meticulous research, the book unveils the vision of its founders, the resilience that weathered market upheavals, and the relentless pursuit of innovation that defines the company today. Discover how Bajaj Auto transformed challenges into opportunities, embraced sustainability, and redefined transportation for a modern era. Whether you're an automobile enthusiast, a business professional, or a history buff, this book offers unparalleled insights into the company that put India on the global automotive map. Riding the Legacy is not just a story of machines but a testament to human ingenuity and the power of determination.

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9781923393912

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