Overview

In the dynamic landscape of business, the pursuit of growth serves as a beacon for leaders and entrepreneurs. The quest to expand, innovate, and prosper is not just a desire, it's a fundamental necessity. In this fast-paced world, the stakes are high, and the competition is fierce. CEOs and executive teams find themselves navigating a complex web of challenges and opportunities, seeking the elusive formula for sustainable success. As we embark on the pages of this book, we find ourselves at a critical juncture--a juncture where CEOs, executives, and visionary leaders are presented with a choice. That choice is to not only embrace change, but to master it. A choice to not merely survive in the shifting tides of the marketplace, but to thrive, adapt, and scale new heights. This book is your guide on that journey--a journey the author has dedicated his career to exploring and understanding. For those who strive to scale their companies, whether in the realm of for-profit or nonprofit, service or manufacturing, this book should be a vital resource. It's a distillation of decades of experience, research, interviews, workshops, and the unquenchable thirst for knowledge that defines a lifelong learner. Throughout these pages, we'll begin a compelling expedition into the heart of business growth, guided by data, strategies, and real-world examples. It's an invitation to a transformative expedition, where each chapter unlocks a new layer of understanding, propelling us closer to our ultimate destination. The mission is clear: to equip you with the insights, tools, and evidence needed to drive your organization to new heights. Whether you're a seasoned CEO, an emerging entrepreneur, or a passionate leader, the principles and practices presented here will empower you to thrive in a dynamic marketplace. Our journey begins with the concept of revenue stacking--an approach that can revolutionize your growth strategy. From there, we'll explore the power of product/service innovation, market expansion, and acquisitions as strategic levers to fuel your climb. We'll delve into the fascinating world of data-driven decision-making, backed by statistics and examples that illuminate the path to profitability. Make no mistake, this book is not just about theories and concepts. It's about actionable insights, practical advice, and a touch of humor to keep you engaged on your quest. It's about recognizing the crucial role of innovation, adapting to market shifts, and seizing opportunities for expansion. It's about learning from the successes and challenges of others who have ventured down this path before you. As we navigate the intricate terrain of business growth, we'll encounter key milestones, share illuminating stories, and uncover strategies that will reshape your approach to success. Together, we'll uncover the secrets to thriving in a world where growth is not just an aspiration, it's a necessity. But this journey is not for the faint-hearted. It's for those who dare to embrace change, who relish the challenge of scaling new heights, and who find inspiration in the uncharted territory of growth. It's for the CEOs, the entrepreneurs, and the visionary leaders who are ready to make the choice, take the reins, and lead their organizations into a future defined not by uncertainty, but by unwavering success. So, fasten your seatbelts. The journey ahead promises to be exhilarating, enlightening, and filled with insights that will reshape your perspective on business growth. Let's embark on this together and, in the end, you'll not only be prepared to achieve growth but unlock the potential for lasting success.

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Reviews

"""Reading Rich Layers evoked a sense of enjoyment I had not encountered since delving into Thomas Friedman's 'The World Is Flat.'"" Mark Gobin ""Dale Robinette has written a jewel of a book on growth that is practical and actionable. Unlike most other ""business growth"" authors who focus on the theory, Rich Layers shows real-life examples of how the concepts can be applied to drive exponential growth. Dale's experience of realizing 20X sales growth by thinking ""big"" is an inspiring story. The six layers of growth are explained simply and convincingly. Any CEO, from a start-up to a Fortune 500 enterprise, and CEO aspirants will benefit from reading Rich Layers."" Chris L. Shimojima Co-founder of Daasity and former CEO of Provide Commerce, a $650 million online retailer of high-quality gifts best known for ProFlowers, Red Envelope, Shari's Berries, Personal Creations, and Gifts.com ""As a leader who has always championed the cause of learning, growth, and innovation, I find the essence of this book not just relevant, but indispensable for any leader striving to navigate the complexities of today's business world. The journey of growth, as meticulously outlined in these pages, resonates with the philosophy I've always held dear--that the path to success is paved with the stones of continuous learning moments and adaptability."" Garry Ridge, The Culture Coach, Chairman Emeritus WD-40 Company. In Rich Layers: Six Strategies to 10X Growth, Dale Robinette offers valuable insights and strategies for CEOs and business leaders who are looking to achieve unprecedented growth and profitability. Dale's expertise as a seasoned CEO coach and Scaling Up expert provides a comprehensive roadmap for leaders to thrive in today's rapidly changing business landscape. Filled with case studies and practical advice, this book provides actionable strategies and statistics that will supercharge your growth and help you achieve lasting success. Sam Reese CEO, Vistage International"

Author Information

Dale Robinette is a recognized Growth Coach located in San Diego, California. He is a CEO Coach of two groups of dynamic business leaders in the San Diego community utilizing the global leading CEO Peer Group organization, Vistage International. In addition to his CEO Coaching practice, every quarter, companies apply for a coveted spot in his Scaling Up Accelerator (www.ScalingUpCalifornia.com), where Dale works with executive teams who are interested in building healthy, scalable companies. Dale spent his career in leadership positions in two companies in the Electronics industry, Tyco Electronics, the industry's largest passive electronics company and Peregrine Semiconductor, the pioneer in Silicon on Sapphire. His entire career was based on year-over-year growth, in which he demonstrated an uncanny ability to exponentially scale businesses.

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