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OverviewThis book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise. Full Product DetailsAuthor: Dr Sarah E H Moore, DrPublisher: Palgrave MacMillan Imprint: Palgrave MacMillan ISBN: 9781281914637ISBN 10: 1281914630 Pages: 190 Publication Date: 01 January 2008 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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