Overview

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Full Product Details

Author:   Robert L. Heath ,  Elizabeth L. Toth ,  Damion Waymer
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.440kg
ISBN:  

9780805864243

ISBN 10:   0805864245
Pages:   392
Publication Date:   19 February 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction by Robert Heath....Section One: Rhetorical Heritage and Critical Tradition....1. Robert L. Heath: The Rhetorical Tradition: Wrangle in the Market....2. Elizabeth L. Toth: The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives ....3. David McKie and : Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations ....4. Maureen Taylor: Civil Society as a Rhetorical Public Relations Process....5. Ron Pearson: Perspectives on Public Relations History ....6. Linda Aldoory: Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts....Section Two: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity....7. Lars Thoger Christensen and Roy Langer. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change. ....8. Josh Boyd: 756*: The Legitimacy of a Baseball Number....9. Jane Stuart Baker, Charles Conrad, Chris Cudahy and Jennifer Willyard: The Devil in Disguise: Voixx, Drug Safety and the FDA....10. Robert L. Heath and Damion Waymer. Activist Public Relations: A Case Study of Frederick Douglass' Fourth of July Address ....11. Damion Waymer and Lan Ni: Connecting Organizations and Their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR) ....Section Three: Activism, Issues, Crisis and Risk: Rhetorical Heavy Lifting....12. W. Timothy Coombs: Crisis, Crisis Communication, Reputation, and Rhetoric ....13. Rebecca J. Meisenbach & Sarah Bonewits Feldner: Dialogue, Discourse Ethics, and Disney ....14. Michael J. Palenchar and Kathy R. Fitzpatrick: Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups....15. Suzanne Boys: Inter-Organizational Crisis Communication:..Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case....Section Four: Character, Ethics, and Legitimacy in the Practice of Public Relations....16. Karen Miller Russell: Character, Ethics and Legitimacy in the Practice of Public Relations: John W. Hill and Arthur Page ....17. Josh Boyd and Sarah Hagedorn VanSlette: Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric ....18. Ashli Quesinberry Stokes and Rachel Holloway: Documentary as Activist Medium: The Wal-Mart Movie....19. Øyvind Ihlen: Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility..

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Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

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