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9780271087900

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This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics. -Barry Brummett, author of Rhetoric of Machine Aesthetics This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept-incorporational rhetoric-will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large. -Christine Harold, author of OurSpace: Resisting the Corporate Control of Culture

This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept-incorporational rhetoric-will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large. -Christine Harold, author of OurSpace: Resisting the Corporate Control of Culture This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics. -Barry Brummett, author of Rhetoric of Machine Aesthetics

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Timothy Johnson is Associate Professor of English at the University of Louisville.

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