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Author:   Alexander Brem ,  Eric Viardot
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2017
Weight:   0.454kg
ISBN:  

9781349847174

ISBN 10:   1349847178
Pages:   261
Publication Date:   21 April 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1 Introduction- Revolution in innovation management: The digital breakthrough (Alexander Brem, Eric Viardot).- Chapter 2 Exploring the Dynamics of Firm and Innovation Community Collaboration: A Complex Love Story (Ghita Dragsdahl Lauritze and Søren Salomo).- Chapter 3 How Crowdsourcing and Crowdfunding are redefining innovation management (Ferran Giones and Pyayt Oo).- Chapter 4 The Voice of the Crowd - An Innovation Mining Study on Autonomous Driving (Michael Bartl and Juan Rosenzweig).- Chapter 5 Innovation in the Spanish Twittersphere: an ontology and stakeholder’s salience analysis (Angel Crespo et al.).- Chapter 6 Urgent! ... To reward the innovation on information technologies with a real focus on the value generation (Emigdio Alfaro).- Chapter 7 Future Revolution In Innovation: Digitalization Reflections In The Brazilian Perspective ( Hugo Ferreira, Braga Tadeu and Jersone Tasso Moreira Silva).- Chapter 8 Social media innovations and creativity (Vanessa Ratten).- Chapter 9 The Revolution in Innovation Management: the Challenge for Legacy Firms (Jerry Wind and Kelly Rhodes).

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Author Information

Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship. Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.

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