Overview
Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing--and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You'll follow some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn't. If you're in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Full Product Details
Author: Vijay Govindarajan ,
Chris Trimble ,
Asa Siegel ,
Indra Nooyi
Publisher: Ascent Audio
Imprint: Ascent Audio
ISBN: 9798212390064
Publication Date: 27 December 2022
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. A New York Times and Wall Street Journal bestselling author, Govindarajan is the Coxe Distinguished Professor at Dartmouth College's Tuck School of Business and the Marvin Bower Fellow at Harvard Business School. Chris Trimble, a professor at Dartmouth, is an expert on innovation inside of established organizations. He has coauthored several books, including Beyond the Idea with Vijay Govindarajan, and is the author of How Physicians Can Fix Health Care. Asa Siegel is a classically trained actor with extensive professional stage experience. He is also a highly skilled voice actor across the spectrum, with work including audiobooks, narration, video games, animated television series, promos and trailers, and national television and radio commercials. Asa loves what he does and takes great pride in his work. He brings passion, empathy, and rich life experience to all projects he is a part of to deliver authentic and engaging vocal content. Indra K. Nooyi served as CEO and chairman of PepsiCo from 2006 to 2019. Her prescient strategic thinking, insight into consumer behavior, and wisdom on managing a vast, global workforce make her one of the world's most sought-after advisors to entrepreneurs, executives, and governments. She is also revered as a role model for women and immigrants and celebrated for her empowering messages on inclusivity. She has been awarded the Padma Bhushan, India's third-highest civilian honor, the US State Department's award for Outstanding American by Choice, and fifteen honorary degrees.
