Overview

Focus. Plan. Execute. Are you building sales activity... or real revenue? There's a difference - and it's the difference between survival and success. Revenue vs. Sales: Winning is a Planned Event gives you the tools, mindset, and systems to build real, sustainable growth - whether you're a seller, a sales leader, a business owner, or an investor. Inside, you will find four books: The Singular Focus: 100+ Tips to Maximize Your Revenue. Revenue Boost: The Ultimate Sales Plan in Five Steps. Straight Up Selling: Your Toolbox for Sales Excellence. PLUS, the new, exclusive bonus book, People Drive Revenue: Talent Systems That Deliver Results. No fluff. No theories. Just the real-world playbook for revenue-driven success. If you're serious about moving beyond activity for activity's sake - and finally building a system that consistently drives revenue - this series is your roadmap. Get ready to rethink the way you sell, plan, and perform. Revenue isn't luck. It's strategy, focus, and execution.

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9781961059221

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Author Information

Mort Greenberg brings over 25 years of experience as a business leader, working with tech start-ups and major media companies. Rising from an Account Executive to the President of a division, Mort has supported revenue efforts for companies as they navigated the need for growth, mergers, acquisitions, and IPOs. He has been instrumental in shaping the digital advertising landscape at Excite and Ask Jeeves. He has also held leadership roles at IAC / InterActiveCorp, NBC Universal, Nokia, and iHeartMedia. Along the way, he launched two companies of his own, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016, he has been helping turn around distressed media properties into profitable companies for a global private equity firm.

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