Overview
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. ""Flexibility"" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular.
Full Product Details
Author: Michael Müller-Bungart
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition: 2007 ed.
Volume: 596
Dimensions:
Width: 15.50cm
, Height: 1.90cm
, Length: 23.50cm
Weight: 0.653kg
ISBN: 9783540723158
ISBN 10: 3540723153
Pages: 299
Publication Date: 26 June 2007
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
From the reviews: <p> The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. a ] Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating. (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)
Aus den Rezensionen: Michael Muller-Bungart analysiert auf wissenschaftlicher Ebene Theorien und Modelle der Ertragssteuerung. Einen Schwerpukt legt er auf das Kapazitatsmanagement und die damit verbundenen Preisfindungsprozesse und Rechenmodelle. ... Als Kernthema befasst sich Muller-Bungart mit dem Konzept 'flexibler Produkte'. ... Der Autor stellt dies ... anhand der Rundfunkindustrie ausfuhrlich dar. Das theoretisch fundierte, aber auch praxisbezogene und informative Werk bietet gerade Dienstleistungsunternehmen viele Anregungen fur die eigene Ertragssteuerung. (in: Managementkompass, 2008, S. 25)
From the reviews: ""The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. … Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating."" (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)
