Overview

Your existing customers are more likely to spend more on your products. Satisfying your customers helps you build a large, reliable customer base. And strengthens the pool of customers you can count on to repeatedly purchase from you. When your existing customers are satisfied, they're more likely to buy from you again Why are Existing Customers always your starting point in a Recession? Because they trust you and have relationships already set up with you. Because you know all about their businesses and you don't have to spend money reaching them. This book will show you how to focus on the right customers, reinforce customer loyalty and extract more revenue.

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