Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing
Author:   Tim Frick ,  Kate Eyler-Werve
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780415844611


Pages:   258
Publication Date:   02 September 2014
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing


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Full Product Details

Author:   Tim Frick ,  Kate Eyler-Werve
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 19.10cm , Height: 1.80cm , Length: 23.50cm
Weight:   0.724kg
ISBN:  

9780415844611


ISBN 10:   0415844614
Pages:   258
Publication Date:   02 September 2014
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1: Digital Marketing Strategy Basics Chapter 2: Content Strategy Chapter 3: Design Strategy Chapter 4: Measurement Strategy Chapter 5: Content Creation Chapter 6: Producing Web Video Chapter 7: Social Media: Adapting nd Promoting Content Chapter 8: Digital Design Chapter 9: Configuring Web, Email and Social Analytics Software Chapter 10: Interpreting Metrics and Iterating Content Chapter 11: Climate Ride's Pedal Power

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Author Information

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist. Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook.

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