Overview

"The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, ""Retrofuturism"" reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century."

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9780789308221

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"""Mays is an articulate spokesman for a new generation of industrial artists who aim to bring us what we want rather than products that are prisoners of the engineering and manufacturing departments.""--""Time"" ""No one has cultivated the connection between cars and our deepest emotions as explicitly as Mays.""--""Vanity Fair"" ""Mays's adoption of a marketing approach alongside the actual design process has changed the established order of things and challenged automotive companies to rethink the way they approach design.""--Brooke Hodge, ""Retrofuturism"""

Mays is an articulate spokesman for a new generation of industrial artists who aim to bring us what we want rather than products that are prisoners of the engineering and manufacturing departments. -- Time <br> No one has cultivated the connection between cars and our deepest emotions as explicitly as Mays. -- Vanity Fair <br> Mays's adoption of a marketing approach alongside the actual design process has changed the established order of things and challenged automotive companies to rethink the way they approach design. --Brooke Hodge, Retrofuturism <br>

Mays is an articulate spokesman for a new generation of industrial artists who aim to bring us what we want rather than products that are prisoners of the engineering and manufacturing departments. -- Time No one has cultivated the connection between cars and our deepest emotions as explicitly as Mays. -- Vanity Fair Mays's adoption of a marketing approach alongside the actual design process has changed the established order of things and challenged automotive companies to rethink the way they approach design. --Brooke Hodge, Retrofuturism

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