Full Product Details
Author: Philippe de Woot
Publisher: Taylor & Francis Ltd
Imprint: Greenleaf Publishing
Dimensions:
Width: 14.80cm
, Height: 1.00cm
, Length: 21.00cm
Weight: 0.220kg
ISBN: 9781783531462
ISBN 10: 1783531460
Pages: 122
Publication Date: 16 June 2014
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
For de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d etre. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise s vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare ! --Jean-Pierre Hansen, GDF-Suez
""For de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d'être. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise's vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare...!""--Jean-Pierre Hansen, GDF-Suez ""Invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while stakeholders are reduced to externalities.""--Bruno Colmant
Invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while stakeholders are reduced to externalities. --Bruno Colmant -Invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while stakeholders are reduced to externalities.---Bruno Colmant -For de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d'etre. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise's vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare...!---Jean-Pierre Hansen, GDF-Suez For de Woot, the question is not to curse or contradict the enterprise but to revisit its purpose, its raison d'�tre. In this task he is at his best. Using Greek myths he takes us back to the forgotten fundamentals of the economic saga: enterprise's vocation is to be creative and innovative. The entrepreneur is there to change the existing order and this is neither simple nor without danger. This essay is thought provoking. It is vital to read it to find at the same time pleasure and ideas. It is so rare...! --Jean-Pierre Hansen, GDF-Suez
Invites us to rethink the enterprise in its contribution to society rather than as a machine to produce profit while stakeholders are reduced to externalities.
Author Information
PHILIPPE DE WOOT is Emeritus Professor at Louvain Catholic University in Belgium, where he taught Business Policy, Strategic Management and Business Ethics. He is actively committed to researching and promoting CSR.
