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9781626713178

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Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University. Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics. Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.

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