Overview

While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called convergence of models , this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models - low-cost, full-service, regional and leisure - into components and patterns, resulting in a skeleton called Airline Business Model Framework . This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines' employees and aviation professionals to understand their business and compare themselves to competitors.

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9783038910947

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