Overview

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the ""one size fits all"" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

Full Product Details

Author:   Jay Diamond ,  Sheri Litt
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 21.60cm , Height: 3.30cm , Length: 27.90cm
Weight:   1.880kg
ISBN:  

9781563677052

ISBN 10:   1563677059
Pages:   512
Publication Date:   01 August 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents: Introduction to Retailing Retailing from Its Early Days to the Present Brick-and-Mortar Retailing Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks The Globalization of Retailing Identification, Analysis, and Research of Consumer Groups Multiculturism in Retailing The Role of Ethics in the Retail Environment Going Green Management and Operational Controls Human Resources Management Loss Prevention Logistical Merchandise Distribution Retail Environments Location Analysis and Selection Designing the Facility Buying and Merchandising Buying Domestically and Abroad Private Labeling and Product Development The Concepts and Mathematics of Merchandise Pricing Promotion and Customer Service Advertising and Promotion Visual Merchandising Customer Service

Reviews

Author Information

Jay Diamond is Professor Emeritus at Nassau Community College. Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions