Retailing in Emerging Markets
Author:   Jaya Halepete Iyer (Marymount University, USA)
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781609011284


Pages:   352
Publication Date:   22 August 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $145.20 Quantity:  
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Retailing in Emerging Markets


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Overview

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Full Product Details

Author:   Jaya Halepete Iyer (Marymount University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.595kg
ISBN:  

9781609011284


ISBN 10:   1609011287
Pages:   352
Publication Date:   22 August 2011
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Preface Acknowledgements Chapter 1 Introduction Chapter 2 Brazil Chapter 3 Romania Chapter 4 China Chapter 5 India Chapter 6 Russia Chapter 7 Turkey Chapter 8 Thailand Chapter 9 Mexico Chapter 10 Future of Emerging Markets Glossary List of Tables Index

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Jaya Halepete is based at Marymount University.

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