Overview
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today’s global retail environment. New to this Edition · Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges · Increased coverage of the legislative landscapes and long-term economic outlooks for each country · Updated and new chapter case studies analyze the expansion strategies of international retailers · New Chapter Summaries and Critical Thinking Questions offer additional learning tools · Includes 60% new photos and current maps to bring the chapters to life · Expanded contributor biographies highlight the expertise of each scholar
Full Product Details
Author: Jaya Halepete Iyer (Marymount University, USA) ,
Shubhapriya Bennur (University of Nebraska-Lincoln, USA)
Publisher: Bloomsbury Publishing PLC
Imprint: Fairchild Books
Edition: 2nd edition
Weight: 0.752kg
ISBN: 9781501319068
ISBN 10: 150131906
Pages: 456
Publication Date: 16 November 2017
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
If you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student’s learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USA An easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USA Retailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USA
If you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student's learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USA An easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USA Retailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USA
Author Information
Jaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course. Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.
