Overview

The rules of retail have changed, and the winners are already adapting. In Retail Rewired, industry veteran Chris Parsons draws on decades of experience with powerhouse brands like Home Hardware, Walmart, Ren's Pets, and Newegg to deliver a blueprint for success in the age of digital disruption. With clarity and conviction, Parsons unpacks what it really takes to thrive in today's hyper-connected, customer-driven marketplace. This isn't theory. It's strategy in action. From digital marketing breakthroughs to high-performing team cultures, from customer obsession to seamless omnichannel execution, Retail Rewired is packed with real-world insights and ready-to-implement tactics. Each chapter delivers practical guidance and bold thinking designed to help leaders at every level, from scrappy startups to national giants, manage change, drive growth, and stay ahead of constantly changing consumer expectations. Whether you lead a small team or a national brand, if you're ready to sharpen your edge, amplify your brand, and lead with confidence through change, Retail Rewired will give you the strategies and tools to succeed in the retail landscape of today and tomorrow.

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9781834184470

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Author Information

Chris is an experienced marketing leader with extensive expertise in the retail industry, having held influential roles at Home Hardware, Walmart, and other top companies. Known for his strategic insights in omnichannel marketing, Chris has effectively guided digital transformations and enhanced customer engagement strategies across various platforms. He is also deeply committed to people leadership and cultivating a culture of innovation and adaptability within teams. Chris's approach seamlessly integrates robust digital strategies with strong team dynamics, offering valuable guidance for professionals navigating the evolving retail landscape.

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