Overview

The book talks about proven methods to scale up business. Whether you sell online, in a physical store or a chain of stores, it will give ideas and tools that will help you succeed. It will provide you with insight on the interplay of online and physical store. In today's age information is omnipresent and almost freely available, however the practical applications are far and few. If you want your business to go upwards and onwards this book is certainly for you.

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9780987640802

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A refreshing book written for retail business owners to leverage data, information and insights to help scale up, outmanoeuvre, outperform and outsmart the market-- Professor Ian Harper, Dean, Melbourne Business School, Melbourne, Australia

Author Information

After qualifying as an engineer I continued on my quest for knowledge and use of technology to help other businesses solve complex and challenging problems. I realised that to solve complex problems, business need to navigate information coming from multiple sources at rapid pace. Be it satellite data or social media, they are all sources of information that help enhance value and I have equally leveraged on them. Both my grandfathers were deeply passionate and highly successful businessmen, following on their footsteps, I continue to help businesses generate higher value for the efforts being put in. Following this journey, I have worked with UN, Oil Companies, Mining firms, Telecommunication organisations, Transportation, Custom Services, National and state governments, regional councils, small and large businesses. What I found was the best decisions in business were made when we combined our anecdotal, tacit gut-feel knowledge with opinions from others and facts. This book is my humble attempt to put together my interaction and experience with organisations over many years.

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