Overview

This book is not theory. It is a working system. The Retail Performance & KPI Handbook - Practical Edition is designed for retail leaders who are responsible for delivering results-not just reporting them. Built on real-world retail experience across international brands, this handbook introduces a structured, practical approach to managing store performance using clear KPIs, operational logic, and actionable frameworks. Inside the book, you will learn how to: Understand and apply the most critical retail KPIs Diagnose performance issues using structured analysis Link store operations, merchandising, and financial outcomes Build a weekly performance management rhythm Use tools such as the Store Health Index(TM) and Retail KPI Loop(TM) This is not a book you read once. This is a system you use every week.

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Esam Hafez is a seasoned retail executive and business leader with over three decades of experience across the Middle East, specializing in fashion retail, commercial real estate, and operational transformation. He has held senior leadership roles including Managing Director, Country Director, and CEO, leading multi-brand portfolios of more than 55 international brands across diverse markets.Throughout his career, Esam has been recognized for driving business turnaround, scaling operations, and delivering sustainable growth through structured performance systems and data-driven decision-making. His expertise spans retail operations, merchandising strategy, supply chain optimization, and commercial asset management.He is the creator of the EHAdvise Retail Performance Framework(TM), including proprietary concepts such as the Store Health Index(TM) and the Retail Performance Operating System(TM), designed to help retail leaders diagnose, manage, and improve store performance with precision.Esam holds a Master's degree in Operations Research and is certified in Six Sigma, supply chain management, and ISO quality systems. Through his work, writing, and advisory practice, he focuses on translating complex retail challenges into practical, actionable frameworks for operational excellence.

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