Full Product Details
Author: A. Coskun Samli
Publisher: Bloomsbury Publishing Plc
Imprint: Praeger Publishers Inc
Dimensions:
Width: 15.60cm
, Height: 2.50cm
, Length: 23.50cm
Weight: 0.765kg
ISBN: 9780899302492
ISBN 10: 0899302491
Pages: 373
Publication Date: 12 January 1989
Recommended Age: From 7 to 17 years
Audience:
College/higher education
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. -Choice ?Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections.?-Choice
?Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections.?-Choice
?Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections.?-Choice ""Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of the presentation centers on the issues of customer image management. Included in the overall retail framework are site selection, advertising, customer analysis, merchandise mix planning, retail price strategy, post-purchase assessment, and numerous other factors. Concepts similar to Samli's differential congruence' or image management' are already being applied in many settings with varying degrees of success and commitment. The approach represented in this volume is an extension of the present US academic marketing paradigm that advocates a customer orientation. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections.""-Choice
Author Information
A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida at Jacksonville. His previous books include Marketing and the Quality-of-Life Interface (1987) and Technology Transfer (1985).
