Retail Marketing Management
Author:   David Gilbert
Publisher:   Pearson Education UK
ISBN:  

9786610561360


Pages:   473
Publication Date:   01 January 2003
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Retail Marketing Management


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Overview

The second edition of this text offers an approach that marries retail marketing theory with the newer retail concepts and international examples. Building on the first edition, the book starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. It takes an intergrated approach to explaining the process of internalization, and the inclusion of plenty of international examples reinforces this approach.

Full Product Details

Author:   David Gilbert
Publisher:   Pearson Education UK
Imprint:   Pearson Education UK
ISBN:  

9786610561360


ISBN 10:   6610561362
Pages:   473
Publication Date:   01 January 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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